I’m a Senior UX Designer and UX Lead with more than 15 years of experience designing digital products and experiences. I help teams build intuitive, human-centered interfaces and flows for web and mobile, combining user research, UX strategy, and scalable design systems.

Over the last decade, I’ve worked across retail, e-commerce, finance, media, and digital platforms — collaborating with cross-functional teams in agile environments to translate business goals into meaningful user experiences.

I’ve worked on high-traffic platforms, complex digital ecosystems, and multi-brand products, balancing user needs, business goals, and technical constraints

My work focuses on:

• User-Centered Design — making complex digital interactions simple and intuitive

• UX Strategy — ensuring design decisions align with product goals and business outcomes

• Information Architecture & User Flows — structuring experiences that reduce friction and enhance engagement

• Design Systems & UI Standards — creating consistent, scalable design ecosystems

I believe that great design is not only about aesthetics, but about solving real problems, improving user satisfaction, and enabling measurable impact. I enjoy working with product teams to uncover insights, validate hypotheses, and create solutions that people love to use.

Let’s build better digital experiences together.