Design
projects
Covalto
Fintech Banking / Role: UX Strategy · UX/UI Design · User Research
UX strategy and end-to-end design for a fintech platform focused on improving the bank service request flow. The project aimed to reduce friction, clarify complex processes, and increase task completion through user-centered flows and accessibility-focused design decisions.
Petland
Mobile app / Role: Product Design · UX Strategy · App Design
Product and UX design for a pet-focused mobile app, from concept to interface definition. The work focused on simplifying user journeys, improving engagement, and creating an intuitive experience for pet adoption, care, and content discovery.
Good Bye
Travel Platform / Role: UX Design · UX Research · Web Design
UX redesign of a travel platform homepage and core services, focused on improving information hierarchy, discoverability, and conversion. The project aligned business goals with user needs through clearer navigation and streamlined decision-making flows.
Récord
Digital Mobile Platform / Role: UX & Digital Design Lead · UX Strategy · UI Design · Information Architecture
UX & digital product design for Récord, transforming editorial content into intuitive, mobile-friendly user experiences with improved navigation, content hierarchy, and engagement.
Récord
Dirección de Arte / Diseño Visual
Guía Gráfica. Diseño, concepción y lineamientos gráficos de marca.
Taak
Digitla Magazine / Rol: Art Direction · Visual Design
Visual design and art direction for a digital magazine project, focused on editorial layout, visual storytelling, and brand consistency across multiple issues and formats.
Olympic Games Rio
Graphic Guide / Rol: Graphic Design · Visual Identity
Graphic and visual design for the Rio Olympic Games brand guide, focused on establishing clear visual guidelines for digital and graphic applications. The project involved defining visual language, layout systems, and graphic elements to ensure consistency across multiple brand touchpoints.
Infographic
Visual Data Design / Rol: Art Visual Design · Information Design
Design of complex infographics and visual data narratives for editorial and special projects, translating dense information into clear, engaging visual stories.
Olympic Games Rio
Awareness Campaign / Rol: Visual Design · Art Direction
Visual design for a public awareness campaign developed for Mexico City, focused on raising social consciousness around global warming. The project explored visual storytelling as a tool to communicate environmental impact and encourage reflection through strong conceptual imagery.
EA Sports, FIFA & Madden
Launch Campaign / Rol: Visual Design · Advertising Design
Advertising poster design for the launch of EA Sports’ FIFA and Madden video games. The project focused on creating high-impact visual concepts aligned with the brand’s identity, emphasizing energy, realism, and emotional connection with sports audiences.
Senior UX Designer
UX Lead
Product Designer
